WELLA PROFESSIONALS AT SAMANTHA ELIZABETH
At Samantha Elizabeth, we are proud to be a full Wella colour house. Wella is the only colour brand we use, and for good reason. Known for its innovation, precision, and consistent results, Wella Professionals helps us deliver stunning colour transformations - every single time.
WHY WE LOVE WELLA COLOUR
From vibrant reds to cool, clean blondes, Wella colour delivers exactly what it promises. The tones are true-to-life, long-lasting, and shine with health. Whether you’re going for a soft balayage, an icy platinum, or a fiery copper, Wella gives us the tools to achieve your perfect shade.
We believe that colour is more than a change - it’s an expression of self. Wella understands this deeply, which is why they continue to evolve their colour technology, always aiming to be safer, cleaner, and more effective.
🌈 KOLESTON PERFECT ME+
Wella’s premium permanent hair colour. Featuring ME+ technology, it’s a game-changer in the world of colour. ME+ significantly reduces the risk of developing a new allergy to hair dye - making it PPD- and PTD-free, while still delivering up to 100% grey coverage and vibrant, multi-dimensional colour.
The benefits of KOLSTON PERFECT ME+ are:
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Predictable, pure tone results
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Less damage with every use
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Exceptional colour longevity
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Dermatologically tested for gentleness
❤️ COLOR TOUCH
For those who want rich tone-on-tone colour without the commitment of permanent dye. Color Touch is a semi-permanent, ammonia-free option perfect for refreshing colour between appointments or trying something new.
The benefits of COLOR TOUCH are:
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High shine finish
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Gentle on hair
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Ideal for colour glossing, blending first greys, or enhancing natural tones
💧 ILLUMINA COLOR
Renowned for its light-reflective finish and natural results, Illumina Color is perfect for clients looking for a luxury colour experience. It’s designed to maintain hair’s natural luminosity - even in damaged or coarse hair.
The benefits of ILLUMINA COLOR are:
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Up to 100% grey coverage
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Sheer, elegant results
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Exceptional light reflection for a “lit-from-within” glow
🧪 SHINEFINITY
The zero lift, zero damage demi-permanent glaze. Perfect for adding shine, toning after lightening, or refreshing colour. It’s ammonia-free and pH-balanced for optimal hair health.
The benefits of SHINEFINITY are:
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True-to-tone fading
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No root regrowth
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Ultra-natural results
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Long-lasting shine
LIGHTENING WITH CONFIDENCE
At Samantha Elizabeth, we only use Wella BLONDOR PLEX 9 - Wella’s most powerful, yet gentle, lightener. This professional-grade bleach is formulated with WellaPlex, which strengthens the internal hair bonds during the lightening process. That means we can take your hair lighter, brighter, and bolder while maintaining its health and integrity.
The benefits of BLONDOR PLEX 9 are:
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Lifts up to 9 levels
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Integrated Plex technology
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Reliable results with reduced breakage
OUR COMMITMENT
By choosing Wella, we’re not just picking a colour brand - we’re aligning with a company that shares our values: innovation, excellence, and care for both people and the planet. From ethical sourcing to sustainable packaging, Wella is always looking ahead, just like we are.
If you’re looking for expert colour backed by world-leading science, book your consultation at Samantha Elizabeth today. Let’s create something beautiful together - with Wella Professionals.